Research shows that São Paulo's urban border has increased.

PT put together a true machine in order to run in the 2004 elections.

São Paulo's East zone is the main focus of attention, investments and strategies of the countys main political fources.

Overall there are 1,215 competitors; an electoral rule allows for an excess of postulants, which draws the population away from the election.

The São Paulo voter knows how to tell different political parties apart and remains faithful to the party of their choice.

Only after qualitative searches can it be possible to know which region is the most promising when it comes to votes acquisition.